The objective of the Toluna Recruitment DOI campaign is to increase the number of Toluna community members on toluna.com.
The campaign consists of promoting Toluna and sending interested internet users to our registration page Toluna.com/register. They need to complete the registration form and accept to receive Toluna surveys. Then a confirmation email is sent and once confirmed the internet user is a new Toluna member (DOI).
Due to the diversity of the community and the multiple ways in which members are rewarded, there is always a point in common or of interest for any audience or demographic to join.
Through multiple call to actions and the promotion of Toluna via multimedia channels, the generation of new members is not only easy but an excellent ROI.
This campaign can be promoted by banner display, text links, emailing, newsletter insertion, key words and social media. Incentivized traffic is not allowed. Using the marketing message “try test products” is not allowed since 26th March 2018.